Discover my packaging design portfolio, showcasing designs that highlight each brand and enhance the customer experience.
Pasta Pop is an small business on a mission for branding truly pops! While many pasta brands stick to the traditional and rustic vibes, I embraced fresh, minimal, yet playful approach, bursting with vibrant colours.
The aim was to break free from the classic (and sometimes boring) Italian pasta packaging and something bold, lively, and brimming with personality.
The outcome?
A brand identity that’s modern, fun,
and absolutely unforgettable.
This exciting project was all about bringing the brand’s bold and energetic identity to life through the development of the back of pack design and final artwork. The focus was on creating engaging visuals that not only captivate but also clearly communicate essential product information. With meticulous attention to detail, the final files were carefully prepared to ensure a smooth production process and high-quality results that stand out on the shelf!
For this Appleby Ice Cream packaging, we focused on creating stunning final artwork and ready-print files for packaging destined for Australia. Every detail was meticulously refined to ensure a smooth transition from design to production, all while preserving the brand’s vibrant identity and meeting every technical requirement.
This Red Seal pack-cept design is a vibrant fusion of organic elements and subtle hints of geographic origins, forging an exciting visual connection to the product natural roots! With a minimalist yet eye-catching approach, it lets the details shine brightly without overpowering the packaging. The outcome is a stunningly and modern design that radiates authenticity and a premium feel.
This Griffin’s biscuits pack-cept design features delightful, playful characters that add a friendly and inviting touch to the packaging. With a focus on the product and vibrant color choices, this concept creates a fun and engaging visual experience that’s sure to delight!
(Logo was not added, as packcepts were used as internal concept presentations and not final as official ones).
The Olivani Olive Oil range redesign focused on refining the brand’s traditional look while giving it a fresh, modern touch. While the overall feel remained true to its heritage, the fonts were simplified, and the illustrations were modernised to enhance clarity and appeal. This balance between tradition and contemporary design ensures the packaging remains recognisable yet updated. The result is the bottle you’ll find today on supermarket shelves—a refined take on a well-loved classic.