Appleby packaging design

While most ice cream tubs look like a confused rainbow of gradients and "frosted" graphics, I took Appleby Ice Cream in a much sharper direction. We ditched the fussy visuals for bold, unapologetic colour blocking that cuts through the freezer fog like a neon sign. It’s clean, it's punchy, and it proves that you don't need a thousand drop-shadows to look delicious.