Red Seal Latte Packcept

For the Red Seal Latte range, I moved away from the brand's traditional gradients in favour of a much cleaner, "funkier" packcept. By stripping back the legacy clutter, I created a high-impact design that uses bold, flat colours and playful illustrative elements to signal flavour. It’s a more contemporary, lifestyle-focused approach that brings a bit of personality to the wellness aisle.