Rhonda branding

project overview
Most "eco-conscious" jewellery brands look like they were branded with a potato stamp and a ball of hemp twine. For Rhonda, I decided that "recycled" shouldn't be a synonym for "rustic." I bypassed the typical handmade clichés in favour of a razor-sharp, modern identity that treats recycled beads like the high-end art they are. It’s a sleek, punchy brand for a small business that knows you can save the planet without looking like you live in a yurt. Proof that sustainability looks much better with a bit of a contemporary edge.
project type
Complete Brand Identity
year
2022
my role
Lead Designer
client
Rhonda Beads




