Rhonda branding

Modern and minimalist branding

project overview

Most "eco-conscious" jewellery brands look like they were branded with a potato stamp and a ball of hemp twine. For Rhonda, I decided that "recycled" shouldn't be a synonym for "rustic." I bypassed the typical handmade clichés in favour of a razor-sharp, modern identity that treats recycled beads like the high-end art they are. It’s a sleek, punchy brand for a small business that knows you can save the planet without looking like you live in a yurt. Proof that sustainability looks much better with a bit of a contemporary edge.

project type

Complete Brand Identity

year

2022

my role

Lead Designer

client

Rhonda Beads

Based in: New Zealand

Available for: Freelance Projects & Full-Time

ceci designed this.

© 2026 ceci designed this. All rights reserved

Based in: New Zealand

Available for: Freelance Projects & Full-Time

ceci designed this.

© 2026 ceci designed this. All rights reserved

Based in: New Zealand

Available for: Freelance Projects & Full-Time

ceci designed this.

© 2026 ceci designed this. All rights reserved